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Rocco Law is a boutique law firm with over 20 years of experience located in the heart of Philadelphia, PA. With a focus on personal injury, family law and employment law, Rocco Law works hard to protect the rights of their clients. The firm was in need of a new logo and an updated website to showcase their services and results.
Philadelphia Inspired Logo Design
The partners of Rocco Law—Jim & Deb Rocco—have deep roots in Philadelphia. With their office located just across the way from City Hall, we looked to the local architecture as inspiration for their new branding. The primary wordmark is simple, yet sophisticated. Blinebury Design created two unique patterns for the firm that are used throughout their marketing materials and website. The compass is part of the marble courtyard of City Hall. The square shape used as a pattern is a simplified visualization of City Hall as seen from an aerial perspective. Our goal was to create visual elements that were Philly through-and-through without utilizing visual cliches (think the Liberty Bell and a cheesesteak).
The custom website developed for Rocco Law features custom layouts for both wide screens and mobile devices like tablets and phones for optimal viewing across all browsers and screen types. The website design carefully integrates branding typography, patterns and colors throughout all elements from buttons to customizable testimonial boxes. A full-screen navigation window allows users to easily access website content, find contact information or submit a quick message to the firm.
Blinebury Design called on the services of its go-to photographer Sam Fritch for attorney profile images and atmospheric images of downtown Philadelphia to be used throughout the website. We made sure that every aspect of the website—from marketing-driven copy to beautiful photography—aligned with the project goals of attracting new clients to the firm and establishing Rocco Law as a trusted law firm committed to protecting the interests of its clients.
Beth and Andy were a pleasure to work with during the process. We received personalized training to effectively manage our own website content and it is so easy![/testimonial]
- Branding design
- Collateral print design
- Website design and development
- Custom lawyer profile layout
- Responsive layout