Project Overview

Founded by strategic thinker Aaron Cohen, Arena Strategies provides strategic planning and business development to organizations and companies including Fortune 100 businesses and non-profits.

Branding Concept

The existing branding for Arena Strategies took inspiration from one of the greatest arenas—the Roman Colosseum. Aaron and his team came to Blinebury Design looking to modernize the branding without losing their signature color or the reference to the Colosseum. Our strategy was to update the brand image with a new, flat-look colosseum and modern typography. We love how fluidly the logo and wordmark come together in our end result, and that the wordmark can stand on its own if necessary and still evoke the Colosseum with its slight arc and letter-cutting A’s.

Stand-Out Website Design

The new Arena website relies heavily on the new shapes of the updated branding. The custom layout features diagonal cut-outs throughout the site to both create visual interest among a lot of text content and position Arena Strategies as an innovative, creative company.

Deliverables:

• Branding design
• Collateral print design
• Website design and development
• Custom home page slider supporting video, images & blurbs