MC Fitness and Performance is a Philadelphia facility specializing in small group and athletic development training. Established in 2013 by trainer Mike Cusack, it provides customized exercise regimens including cardio and strength training. Blinebury Design has personally worked out with Mike and can attest to the high level of butt-kickedness.
Tough & Rugged Fitness Branding
Mike’s motto is “No Gimmicks. Just Hard Work.” and we wanted to bring this concept to life in the aesthetics. We were careful to avoid anything too cliche (e.g. think dumbbells in the shape of an M). We did want to reference strength training equipment—specifically a barbell plate—with the general shape of the logo. The lightning bolt and distressed texture offer an all-around tough, rugged look that is perfect for Mike’s bootcamp-style training services.
As with many small business websites, the MC Fitness & Performance website is informational and sales-driven. The rugged look and bold color palette established in the branding design was further developed in the website design. The website is rich in video and photo media so we made sure to integrate it on the home page and in a full video gallery.
- Branding design
- Business cards
- Promotional postcards
- Website design and development