Project Overview
Drexelbrook specializes in making “the most important day in your life” memorable, so their new website needed to be a memorable mix of design and functionality.
Designing with The Bride in Mind
According to a recent study by The Knot and Pinterest, “Forty percent [of brides-to-be] spend two to four hours per week looking at images online for wedding inspiration, while 36 percent spend five to 10 hours per week looking at wedding photos online.”
For the Drexelbrook website design, we payed close attention to how media would be used on every page and made a conscious choice to allow the photographs to do the talking, taking up a large chunk of webpage real estate. We aimed to combine the modern trend of a sleek, “flat design” website with a sense of elegance and classic charm, all while functioning seamlessly across all screen sizes and device types.
Content Strategy:
The previous Drexelbrook website was made up of hundreds of pages and utilized a small, unclear navigation. With the new design, we wanted to focus on the four primary areas of their business: Weddings, corporate events, parties, and off-site catering. Drexelbrook offers wedding services for its on-site location and a multitude of venues throughout the Tri-State area, so organizing the content and making sure users ended up in the right portal was paramount.
Blinebury Design provides content strategy services and site map development in addition to the traditional design and coding you’d expect from a web design studio.
Why Media Matters:
When we first met with Drexelbrook to discuss the scope of the project, one thing was clear: The design was going to be media-rich. We needed big, beautiful photographs and we needed a lot of them! Great photography is so important. Can I say that again? Great photography… OK, you get it. Your audience is savvy and they browse the web all day, every day. They want to see the goods.
If you don’t have good photography, get it. Blinebury Design can help—we work with a few select photographers with different styles who can craft your website content. In addition to our design and development work, we also work with clients on content strategy and implementation, and can lead the art direction for photography and video shoots to ensure that your new media is as customized as your new website.
Our new website has grown our business at a faster pace than we thought! We received 72 inquiries in January ’14. Contrast that with 290 inquiries in January ’15 after our website relaunch.
[/testimonial]Deliverables:
- Website design and development
- Responsive layout
- Online shopping cart for food orders