Project Overview
Stoke Newington Chambers is the legal practice of Kristin Heimark, a direct access barrister located in London. Kris provides her expert legal knowledge to clients at fixed pricing with a no-nonsense approach. We worked with her to create a brand image for her practice that would not only capture her honest approach but also the charm of Stoke Newington itself.
Creating a Wordmark
Through our research, we learned that the Stoke Newington district (called “Stokey” by many of its inhabitants) is known for political radicalism, multiculturalism, and has a wonderful look—a true blend of classic and modern styles. Through the branding we wanted to reference the aesthetic history of Stoke Newington while keeping the final wordmark fresh and modern.
In the end, Kristin received a branding package that contains several iterations of the wordmark, including business-name-only, with tagline embellishment (“The fearless defence you deserve.”), and upon a badge based on some of the classic signage found in Stokey. The marriage of classic sign style to a modern typeface gave us the branding that fit best.
Typographic Website
The website for Stoke Newington Chambers incorporates strong typography and the branded color palette in a fully responsive layout. The media content on the website is minimal and the copy itself is really the star. It was important to utilize beautiful, highly legible typefaces and to create a backdrop for the content to be the star.
Blinebury Design listened and created a look and feel that is me. I couldn’t ask for more! They have earned every penny – and then some.
[/testimonial]Deliverables:
- Branding design
- Corresponding print collateral
- Website design and development
- Responsive layout
- Individual post customization with responsive video player